Pantone_Color_of_the_Year_Marsala_Color_Formulas_Guides_BannerMove over Radiant Orchid, a new color is in town. As many of you might know, each year Pantone chooses a color of the year and that time is upon us once again. And the winner is– drum roll please– Marsala aka Pantone 18-1438. Hearty, earthy and….kinda in the maroon-mauve family. Why? Pantone explains it like this:

“Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.

The Versatility of Marsala

  • Equally appealing to men and women, Marsala is a stirring and flavorful shade for apparel and accessories, one that encourages color creativity and experimentation
  • Flattering against many skin tones, sultry and subtle Marsala is a great go-to color for beauty, providing enormous highlight for the cheek, and a captivating pop of color for nails, shadows lips and hair.
  • Dramatic and at the same time grounding, the rich and full-bodied red-brown Marsala brings color warmth into home interiors
  • An earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury.”

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So what’s this explanation say for design and marketing in 2015? Dare we draw an assumption or two?

With versatility stated as the overarching umbrella reason, we can’t help but make the connection back to the reoccurring and long lasting trend that is meaningful and efficient content. These days design elements are meant to heavily carry a purpose as opposed to just sitting there and looking pretty. (Although we do expect them to do that too.) In other words, that simple line better be symbolic and connect two points with a purpose…or ten. Also- this color is recommended to best be served matte finish style. Looks like flat design is here to stay folks! Sorry skeuomorphism- maybe next year.

Still, can Marsala really deliver in all the ways Pantone claims? Not everyone is sold. Nylon magazine likens the color to, “The womp-womp at the end of a rainbow.” as well as “See full insult list here.”

Personally, we dig it.  Not to mention Pod-zemni Marketing has no problem taking credit for trend-setting since our client p3tography totally got some Marsala-esque brand crafting like 6 months ago. *Flips hair*  No big deal or anything.  We’ll just be over here, setting trends.

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