With a brand new, dynamic website, TEEMS had created a validating and engaging web presence. Yet their sales were still firmly driven by in-person business development. A solid reputation kept business strong, but new advances in drilling methods created opportunities left and right with some of the top drilling companies in the country. TEEMS hoped to extend their reach and target the right audience to develop new partnerships in the industry.
TEEMS engaged Pod-zemni Marketing to help find their target audience and make connections. Content marketing tactics, adword campaigns, and analytic reporting was utilized. Increases in SEO ranking, traffic, and reach eventually led to great ROI results and connections with key oil and gas companies for potential partnerships in the coming years.
Boosting a Golden Reputation
By keeping a close eye on the right analytics, Pod-zemni Marketing was able to distinguish keywords and phrases that would provide consistent traffic and reach via content marketing and adword campaigns. As time passed, web analytics were then used to monitor the success of those campaigns and content marketing efforts.
The keywords identified through web analytics reporting were applied to adword campaigns and monitored monthly. Those campaigns were targeted towards geographic locations that contained shales and large amounts of drilling production. With a hands on approach to adword bidding, click through rates began to gradually rise over time, eventually resulting in web sales and promising lead connections.
The keywords that were identified as high value via web analytics and adword campaign reporting were strategically used throughout web content updates on the TEEMS website to increase SEO ranking. Over time, reporting proved Pod-zemni Marketing’s efforts to be right on as increases in organic traffic continued to dramatically increase.